The Go4it Gold is Emirates NBD’s entry-level lifestyle card — Nol card functionality built in, AED 103.95 annual fee, and an AED 5,000 minimum salary that opens it to early-career residents and Metro commuters who want one card for transit, life cover, and basic spend.
- Annual fee
- AED 103.95 incl. VAT
- Min salary
- AED 5,000/mo
- Top earn rate
- 1.25% Entertainment
Pros
- AED 5,000 minimum salary — one of the lowest entry points on any UAE credit card
- Built-in Nol functionality on Metro, RTA buses, water bus, and parking meters
- AED 103.95 annual fee — among the cheapest on the market
- AED 75,000 complimentary life insurance with no medical questionnaire
- Free Dubai Ferry ride for cardholder + 1 guest
Cons
- 1% base earn is below average; 1.25% only on entertainment
- 3.49% monthly interest (~42% APR) is on the high side of the UAE range
- Plus Points realise poorly compared with direct-earning Skywards or flat-rate cashback cards
- No spend-based fee waiver — AED 104 posts annually regardless of card usage
Earn rates
Earn rates are paid as ENBD Plus Points at the % equivalents below. Points convert to Skywards Miles or cashback at ENBD’s published internal rates:
- Entertainment
- 1.25%
- Everything else
- 1%
Fee summary
The card carries an AED 103.95 annual fee (incl. VAT) with no published spend-based waiver — the fee posts every year regardless of card usage. Monthly interest is 3.49% (~42% APR); FX is 1.99%.
What you get — per-benefit value
The Go4it Gold’s earn is denominated in ENBD Plus Points, which carry no published AED redemption value — so the card’s measurable worth sits in the transit-and-life perks, counted here against the AED 103.95 annual fee.
Plus Points earn (1.25% entertainment / 1% everything else)
Value to me: not computable — conversion unpublished. ENBD publishes no Plus Points→AED rate; the internal Skywards and cashback conversions are quoted at redemption, not in advance. Treat the earn as a bonus, not a budget line.
Nol functionality built in
The chip is a working Nol card — the saved AED 25 plastic-Nol cost plus the cashflow convenience of not pre-loading a separate balance. Value to me: AED 25 in year one, nominal after that. The convenience is the real product; it just doesn’t carry a recurring dirham figure.
Free monthly Dubai Ferry ride (cardholder + 1 guest)
Worth about AED 50 per pair, per our Go4it Platinum review. Value to me: AED 600/year at full monthly use — and honestly AED 0–100/year for most readers, who ride the ferry once or twice a year.
AED 75,000 life insurance
Comparable term cover retails at roughly AED 150–250/year for an AED 100,000 policy (per the same Go4it Platinum review); pro-rated to AED 75,000 of cover: Value to me: AED 0–150/year — the top of the range only if you’d otherwise buy standalone cover, AED 0 if you already hold employer or family cover, as most readers do.
Golf — up to 40% off at 100+ courses
At roughly AED 200 saved per round, four rounds a year is Value to me: AED 800/year; non-golfers, AED 0.
Total package: for the typical Metro commuter — Nol convenience, the odd ferry ride, employer life cover already in place, no golf — the countable stack is roughly AED 50–200/year against the AED 103.95 fee: about a wash, which is the honest read on a convenience card. A golfer, or a reader who’d otherwise buy term cover, pushes the stack to AED 800–1,500/year and the fee stops mattering.
Key conditions to know
- Nol card functionality
- The card chip works as a Nol card on Dubai Metro, RTA buses, RTA parking meters and the water bus. Top up via the ENBD app, RTA top-up machines, or NFC contactless. One complimentary Dubai Ferry ride per month for cardholder + 1 guest.
- Life insurance
- AED 75,000 automatic life insurance cover for the primary cardholder. No medical questionnaire, no application — applies on card activation. Terms typically void on death from undeclared pre-existing conditions; read the issuer certificate.
- Easy Payment Plan
- 0% interest installment plans at 3, 6, 12 or 24 months at participating merchants. A 1% processing fee typically applies — verify per transaction.
- Auto Salik top-up
- Card can be linked for automatic Salik account top-up — removes manual top-up friction for daily commuters.
- Eligibility
- Minimum salary AED 5,000/month; UAE resident, salaried or self-employed; age 21+. Salary transfer not required.
Go4it Gold vs Go4it Platinum
| ENBD Go4it Gold | ENBD Go4it Platinum | |
|---|---|---|
| Annual fee (year 2+) Annual fee year 2+ | AED 103.95 (incl. VAT) | Free ↗ |
| Minimum salary Min salary | AED 5,000/mo ↗ | AED 12,000/mo |
| Top earn rate Top earn rate | Entertainment 1.25% | Travel 2% ↗ |
| Welcome bonus Welcome bonus | — | — |
| Lounge access Lounge access | None | None |
The Gold makes sense as a transit-and-basics card. The Platinum adds VOX Cinemas BOGO, Gold Class Metro access, The Entertainer BOGO and a higher life-insurance cover (AED 100k vs AED 75k) — but the standard renewal jumps to AED 208.95 (the Platinum is currently AED 0 under promo). The decision rule: step up to the Platinum only if you’ll use VOX BOGO and Gold Class Metro often enough to clear the ~AED 105 standard-renewal gap. Otherwise the Gold is the cheaper, simpler keep.
Watch out for
- Earn rate is genuinely thin. 1% on most spend is below the UAE cashback floor — this is a convenience card, not a rewards card. Conversion to Skywards Miles uses unfavourable internal rates; redeem Plus Points as cashback at par.
- 3.49% monthly interest (~42% APR) is at the upper end of the UAE range — revolve a balance for one month and the year’s earn evaporates.
- No spend-based waiver. The AED 103.95 fee posts annually regardless of card use.
Bottom line
A convenience card priced for the Metro commuter — Nol integration, basic life cover, low salary bar. For early-career UAE residents on AED 5,000–12,000 a month who commute by Metro, the AED 103.95 annual is the cheapest practical entry to a UAE card with built-in Nol functionality, and the AED 75,000 life cover applies automatically on activation. Apply if you commute by Metro and want a single card for transit and life. Skip if you want a rewards engine — 1% on most spend is below the UAE cashback floor, Plus Points realise poorly, and a flat-rate cashback card returns more on the same household budget.
Pay smart: pair the Gold with the CBD One free-for-life card for everyday rewards on top of the Go4it’s transit utility.